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Inside the industry: Covid provides fresh start for Jaguar Land Rover

January 18, 2016 / 0 Comments / 2103 / Blog

Jaguar Land Rover’s problems started long before the pandemic, with its Charge and Accelerate and Charge+ programs having been launched as it scrabbled to save an almost-inconceivable £2.5 billion in 18 months back in 2018 as Chinese and American sales slumped and the collapse of diesel hit it especially hard, its sales mix having peaked at around 90% of the total.

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